I build omnichannel. The strategy, the systems, and the teams that run it.
Ten years in healthcare and life sciences marketing, turning complexity into capability that scales. Agency and in-house. Executive strategy and hands-on execution. Both, on purpose.
Strategy that ships, not decks that sit.
Design the model.
Maturity frameworks, HCP journey architecture, offering strategy. I define what good looks like, then make it buildable.
Build the machine.
Intake systems, content operations, measurement infrastructure. From process automation to applied AI, built into delivery from day one.
Scale the team.
I don't hoard capability, I install it. Champions embedded, playbooks templated, teams running without me.
Do the work.
SEO, paid media, social, brand, analytics. I learn by doing and keep my hands on the channels, because you can't design a system you've never run.
Take their word for it.
Derek was a one-of-a-kind marketer in our organization. What impressed me most was his constant initiative, sharp instincts on the buyer's journey, and solid data analyses that contributed to iterative improvements in our marketing. He is a pleasure to work with, a solid team player, and someone I easily recommend to tackle their toughest digital marketing needs.